Mamma Mia!!

PACSman: A very good friend of mine sent me an e-mail that said, “I was going to do a search on "Cannavo" on AuntMinnie to find a recent article Mike wrote, but accidentally typed it into the Google search window instead. Some interesting results, especially if you search the "Images" section ...” Being the good journalist I am I had to do a little research on the subject personally. So I typed in “Cannavo” on Google under images and- Mamma Mia!!! Not only does Rosaria have the same last name as mine, but she hails from Sicily as well where all my dad’s family came from…(Note to vendors who have considered putting out a hit on me- Our gang can shoot straight, so watcha you step). The last time I heard we still had family there but it’s been a while since my brother Frank visited our cousin Vincenzo. It’s was amazing to me to hear Frank’s stories about how an Alfa Romeo mechanic can live in a mini-palace and have the townspeople treat him like he is the pope….but in situations like that its always best to ask nothing…That’s sorta like when I found out my dad knew Vito Genovese well…yes THAT Vito Genovese - and used to chat with him in Sicilian all the time. Vito used to conduct his “business” from the phone booth in the back of the paper store where dad had his second job. Decades after my dad stopped working at the store I asked him if he ever worried that he could understand what Vito was saying on the phone. Dad’s answer’ “It’s none of my business what he does. He treats his family good and treated me well and that’s all that matters.” That was dad’s diplomatic way of telling me to mind my own business, because a man who treats his family good was a good man in my father’s eyes. Now how dad defined family was anyone’s guess but…ask me no questions I’ll tell you no lies…

Now about my fellow Cannavo. Rosario bumped me off the first page of Google images where three versions of my mug and several of my fellow Gumbas used to be. The first five pages of Cannavo images are almost all Rosaria now but, oh my, what a lovely five pages they are… Heck, my mug doesn’t even show up until you get 6 pages down. On one page there is also a pope looking Cannavo (Ignazio)- I think he’s an archbishop or something- and various other Cannavos as well. I don’t even show up again till page 11. Rosario obviously bought a lot of Google Adwords that is for sure- and her photos keep right on coming right through page 25…I love her bio-

Rosaria Cannavò, a 26 year old Italian showgirl 26 year-old from Catania, Italy, is absolutely beautiful especially for her Mediterranean touch. With her simple, sweet look, the provoking brunette is a student at the university and an actress in the long run…. She has presented to the public her musical moves and ballerina skills given that her passion has always been the dance.

Yeah, that’s the ticket. I’m looking at her for her musical moves and dance skills. We Italians have great musical moves and dance skills…Uh huh…Right… I’ll also let you know if Rosaria is related to me as well. My brother says my cousin Enzo had two daughters who would be about that age by now so….who knows…From my lips to your ears, Lord….

Since Cannavo images on the Net have been overtaken by this breathtaking beauty of late I wondered what I would find looking under PACSMan. Let’s see- two PACS people holding hands, a dog in a PACSMan shirt.and, yes ladies and gentlemen, in the #5 position, Ms PACS and I….with me in my Politically Incorrect tee shirt I asked her to replace with another photo a mere two weeks ago and am still waiting on…My solo picture doesn’t even show up till the #12 position of page one and it’s a God-awful 10 year old mullet shot from Diagnostic Imaging dating back to 1999. I can’t believe I’ve been doing the PACSMan awards that long, but now it’s on AuntMinnie.com where it has been for several years…. It’s also funny in a not so comical way what shows up between page 1 and page 8 where my next mug shot is posted….

So what is the moral of the story? Buy Google Adwords by the thousands and you too can have 25 pages of photos for all to admire. Of course being drop dead gorgeous doesn’t hurt either. If I had registered my own last name as GoDaddy has been bugging me to for years, I too could have owned Cannavo.com, but alas a few days after Rosaria’s pictures started flooding the Internet someone registered it and they probably weren't even Cannavos either. As another good Italian, Rosanne Rosanadanna once said, “It’s always something!!" But I do own the PACSMan.com Web site though so….hope springs eternal….and name Cannavo will never been looked at the same again.

Ms. PACS: Mamma Mia!! Isn't that the name of an ABBA cover band...as well as a popular musical? Or does "Mamma Mia!!" mean get ready to hear the PACSman talk about the PACSman and his heritage for the whole blog. Oh, that's right, it's about Google too. Well, who hasn't Googled themselves annually to check if any of those compromising pictures somehow got in the wrong hands, got posted and are now ruining their professional future?

You're right PACSman, if I am reading through the lengthy lines correctly, you're talking about search engine optimization. Did you ever check to see on Google how many results come up for CT scans compared to CT systems? CT scans comes up with 11,600,000 results compared to 41,800,000 CT systems. Does that mean you should buy CT scans instead of CT systems, because there is more content, aka, more eyes searching CT scans? Not necessarily. Remember, it's quality, not quantity, unless you're an advertiser who bases decisions on the number of page views alone - even though it may be your Aunt Winnie who fell asleep while reading a stimulating medical imaging news Web site and keeps rolling over on the same Web page over and over again.

So, if you really wanted to talk search engine optimization, then why didn't you say so. For example, PACSman, how is a search-based keyword tool different from the keyword tool in AdWords?

Well, the main difference between the search-based keyword tool and the keyword tool in AdWords is that search-based generates keyword ideas based on your website, and tells you which ones are not being used in your AdWords account. Also, the search-based keyword tool gives you a lot more detailed info for each keyword - like category information - and suggests a bid that may place the ad in the top three spots of a search results.

So, it's the same way you chose those lucky ladies, PACSman, it's quality, not quantity.